Product management and pricing
We track millions of automotive products from launch right through to elimination. This high level of product intelligence, coupled with our unique understanding of the automotive aftersales, makes us the ideal decisionmaking partner. Using our extensive and reliable market information, we are able to improve the margin situation in the respective product range without generating any competitive disadvantages in the market.
We believe that effective pricing is one of the key value drivers of successful organizations. Eucon researches, structures and evaluates international market data and synthesizes it into decision-relevant core information. To help optimize profits, Eucon develops and implements value-added market and product strategies. This is done with the autoparts lifecycle in mind and designed to give our clients the unmatched ability to interpret information and formulate the right strategy.
We can help you define competitive positioning and pricing strategies that will ensure profitability at every stage of a product life cycle. We help identify the limits of the customers' willingness to pay, without loss of market share or margin. We also have the unique ability to detect price leadership. Price benchmark analysis allows us to optimize margins for different distribution levels.
A thorough understanding of each market is critical to success. We provide
in-depth market knowledge, plus an overview of competing product ranges, with specific information on technical trends, potential and wear rate. This is backed by strategic positioning recommendations for each product group to ensure portfolio optimization.
Of course, Eucon also recognizes that product management and pricing, by its very nature, requires careful time and process management. Modern techniques like Business Process Modelling Notation (BPMN) help define the entire process, bringing about more efficient allocation of responsibilities and transparent workflows.
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