Service marketing and processes
The automotive service business may be one of the industry's most attractive markets, but it is also the most complex. Factors like increasing vehicle quality, extended service intervals and well-informed customers require strategies that are sustainable and measurable.
Eucon has more than 15 years of experience providing customers with comprehensive market and competitive analysis in the hard-fought-for service market. We strive for target-based solutions that draw on the company's wide-ranged retail experience. This might extend from the investigation of macroeconomic market factors to the calculation of the potential of an individual repair type.
Eucon's expertise extends to service customer satisfaction and loyalty. We develop tailor-made concepts aimed at forming profitable business partnerships with customers. Our structured data management tools can, for example, help design loyaltyenhancing marketing solutions using the information stored in Dealer Management Systems. This allows competitive service packages and individual customer direct mailing to replace costly mass advertising.
Of course, high customer satisfaction, and its associated profitable service business, also relies on closely defined internal structures and procedures at the interfaces between customers and suppliers. We can propose improvements aimed at more efficient allocation of responsibilities, transparent workflows and close definition of the level of service.
Target-driven service strategies inevitably require the development of intelligent
marketing, sales and communication plans - at both strategic and tactical levels. This might include the development of the business case for a new product or service, evaluation of marketing measures, and concepts to guarantee an attractive return on investment.
Further down the line, Eucon can assist in the implementation of marketing plans, including the coordination of a communication agency and dealer support.
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